The ongoing Women's Euro 2025 still receives far less media attention than the Men's Euro 2024 – a gap reflected in their prize pools. While the women's prize fund rose from €16 million in 2022 to €41 million, it still falls well short of the men's €331 million.

Adjusting for the number of teams (16 vs. 24) narrows the gap slightly, but the pay disparity remains clear. The women's pool is also more top-loaded: the winner earns nearly twice the average team share, compared to just 58% for the men. This likely reflects UEFA's strategy to boost competitiveness and visibility with a stronger reward for winning, given the smaller overall pool and lower revenues in the women's game.