Every year, around 8 million people die prematurely due to tobacco use. Serbia, Bulgaria, and Latvia have the highest tobacco usage rates in Europe, with 39.8%, 39% and 37% of the population currently using it, respectively. Meanwhile, Iceland has the lowest rate, with just 12% of the population, making it the only European country among the 50 nations with the lowest tobacco consumption globally.

Europe's high smoking rates stem from decades of aggressive tobacco marketing and inconsistent regulations across countries. Yet despite these relatively high numbers, tobacco use has been steadily declining in Europe over the past few decades.