Europe’s richest
Who are the richest people in Europe? How do they use their money to influence politics? Where does their money come from?
For the last months, over 70 journalists from 40 countries researched these questions. Here is what we found.
Producer: Philippe Kramer
Cover story: Julius E. O. Fintelmann and Philippe Kramer
Journalists: Agata Pyka, Alexandra Drugescu-Radulescu, Amalie Holmgaard Mersh, Ana Kakalashvili, Ana Repáraz Lipperheide, Anđela Šikić, Astrid Söderström, Ata Ahmet Kökçü, Belle de Jong, Cameron MacBride, Ciara Boulman, Claudia Tschabuschnig, Cristina Gallego, Danielius Bawah, Dennis van der Laan, Đorđe Kuzmanović, Eli Volencova, Eliška Drobná, Elsie Haldane, Emily Mirelle Vutt, Eva van Zanten, Felicia Larsson, Fiona O'Hara, Francisca Valentim, Franziska Peschel, Fruzsina Szikszai, George Banos, Giacomo Fracassi, Ingrid Edvardsen, Jakub Roubíček, Jacob Perkins, Johanna Sahlberg, Julia Merk, Julianne van Pelt, Juliette Ovigneur, Katarina Spisak, Liene Lūsīte, Lukas Siebeneicker, Ludovica Di Meco, Marco Németh, Marko Milikić, Marta Casares-Lara, Matej Simič, Max Ernst, Melissa Martinsen Kinneberg, Mikael Kataja, Mila Taylor, Mustafa Mujkic, Nathan Domon, Nerses Hovsepyan, Niina Leppilahti, Nikola Veisberga, Nina Kaufmann, Piotr Drabik, Rabia Hale Seferoglu, Saara Saskia Sutt, Sofia Guimarães, Sofia Turati, Sofie Rønnelund, Sofiya Tryzub-Cook, Stefano de Marzo, Teresa Turkheimer, Theodosia Italou, Theresa Adelmann, Tomás Pires, Zoé Gáspár
Editors: Abhishek Kumar, Amir Hashemi, Amalie Holmgaard Mersh, Angelos Apallas, Eli Volencova, Julius E. O. Fintelmann, Liene Lūsīte, Martina Monti, Max Ernst, Nathan Domon, Sara Curic, Sofiya Tryzub-Cook, Tim Kohnen, Zoé Gáspár
Visualisation and web development: Philippe Kramer
The scale of billionaires
The difference between millions and billions is hard to grasp. To intuitively understand the scale of billions, we visualised the wealth of the richest people in Europe.
〉Skip to the end
Hint: The richest person in Europe is from France.
This entire green bar represents euros.→
Firstname Lastname.
Lastname's fortune is estimated to be ~WEALTH euros.
euros
While often hailed as a "self-made man," Arnault's rise is a combination of shrewd business strategy and his grasp of the system. On the other hand, he became CEO at 27 thanks to his father, and he acquired the Boussac group, the owner of Christian Dior, thanks to enormous subsidies from the state, financial aid from oil companies and banks, and his small family fortune. The European Commission later classified these state subsidies as distorting competition between member states.
The median wage in Europe is 1500 euros. Pick the option that is closest to your salary.
We do not store your selection.
To become as rich as the Firstname Lastname, you would have to work for
10'000 years
However, you’d need to save all the money. No spending on food or rent.
Not just once but more than X times.
The production of the megahit film Barbie cost around 150 million euros.
Not even three percent of Europe’s population are millionaires. Only 592 people in Europe are billionaires, according to Forbes.
Giving an extra euros to every teacher in the country would only take up half of the Firstname Lastname's wealth.
The recent Wealth Inequality Report highlights stark differences between the world’s regions. The top one percent owns around half of the wealth in Central Asia and Latin America. There, the bottom fifty percent barely holds one percent of wealth.
If you combine the wealth of the three richest people of the 40 European countries that are part of this investigation, you arrive at a combined wealth of over 1,500,000,000,000 euros.
This is more than the entire EU budget.
We deserve a real debate about wealth inequality. For that, we need to understand how rich the richest really are and how they shape our world.
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How the super-rich influence politics
There are just under 600 billionaires in Europe. We looked at how over 130 members of the super-rich turn their financial wealth into political influence. A story about prohibited wealth reporting, media moguls, and businessmen turned politicians.
Julius E. O. Fintelmann and Philippe Kramer
Imagine this: you’re on your superyacht, reading about a new tax proposal in the Financial Times, which would increase your tax rate by less than one percent. You, someone from the super-rich, cannot let this happen. What options do you have? Here are a few things you can do: You can acquire a major national newspaper and influence its editorial stance. You can also finance and set up a research centre, market it as independent, and let it run “scientific” studies confirming your position. And since rules are made by those who show up, you could also finance a group of lobbyists in your country’s parliament who constantly talk to parliamentarians. Or you could resort back to old-fashioned advertising; for example, by flooding all the physical mailboxes of the country with flyers or plastering the country with posters for weeks.
All of the above-mentioned actions have been taken more than once in the past. French media mogul and billionaire Vincent Bolloré acquired a renowned weekly newspaper and installed a far-right journalist as its editor-in-chief, leading to week-long strikes by the newspaper’s staff in the summer of 2023. In Germany, a “climate institute” has been producing reports denying the human effect on the climate crisis, presumably financed by oil and gas companies from the United States. And Europe’s richest man, luxury magnate Bernard Arnault, has reportedly withdrawn advertisements of his companies from newspapers after critical reporting, next to being best man to France’s former President, Nicolas Sarkozy.
Money brings power
Billionaires are able to change national and international politics – and often do so, too. Being in possession of enormous sums of money, these individuals are of high interest to party leaders and other political players, who often receive donations from them. But influence need not be wielded willingly or even knowingly: legislation is, for example, often made in a way to keep billionaires inside a country. In practice, this means that legislators may anticipate billionaires' moods and accommodate them before the billionaires would even think of verbalising their wishes. Political parties and wealthy individuals alike are not interested in making this indirect way of lobbying transparent to the public.
Although the decisions the super-wealthy make can change a country’s economic, social, and cultural situation entirely, for better or worse, we barely know anything about their political affiliations or ambitions or the influence billionaires have on national and international politics.
In fact, we know so little about their wealth that even academia, for the most part, relies on billionaire rankings done by Forbes or Bloomberg (rankings this investigation relies on, too). Some countries outright ban the publication of information on wealth, such as Luxembourg, where wealth rankings are not even published. The small country has one of the toughest anti-transparency laws in the world: although more than 46,000 millionaires and an estimated 17 billionaires (in 2014, the latest available data) live in the country, even the government does not know how much its residents own, with individuals not required to declare their assets. As of now, there is no EU legislation on wealth transparency, either.
This lack of transparency leads to repeated cases of financial fraud and tax evasion, such as those exposed in the Panama Papers, Paradise Papers, and Pandora Papers. Without transparency, we also cannot discuss the biggest moral question at stake: how much inequality can we accept as a society? How much should the top one percent be allowed to possess? To debate these burning questions, we must first know how the current concentration of wealth impacts our societies and politics.
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This investigation is our ambitious attempt to reveal the political influence the super-rich hold. We have profiled the three richest people or families in 40 European countries. Furthermore, we looked at one additional wealthy person or family who stood out to us in some way.
Gender disparity also exists at the very top
Unsurprisingly, gender disparity is also present at the very top of the economic ladder: looking at the top three richest in 40 European countries, only six are women. Furthermore, most female billionaires on our list gained their wealth through inheritance from their fathers or grandfathers. Different kinds of inequality interact, and wealth inequality is no exception.
Wealth inequality is not just visible within countries, but we see major differences regarding the levels of wealth in a European context as well. One person stands out in particular: Bernard Arnault, owner of French luxury corporation LVMH. He is by far the richest person in Europe, leading the list by over 100 billion euros to the next billionaire in our database. Also noteworthy is that three out of the four French billionaires we profiled got rich through luxury brands such as Louis Vuitton, L'Oreal, or Gucci, starkly contrasting the rest of the continent, where billionaires acquired their fortune mostly through bigger industries, such as construction companies or supermarkets.
The regional disparity in wealth between the Balkans and parts of Eastern Europe and the rest of the continent is massive. The richest person in the Balkans, the Croatian “insurance king” Dubravko Grgic, has 5 times less money than the wealthiest Dutch person and 30 times less than Bernard Arnault. Furthermore, most billionaires in Western Europe have become wealthy by building on inherited money or property from their families. In Central and Eastern Europe and in the Balkans, however, most billionaires worked their way up, often also through exploiting questionable methods in the 1990s.
Europe’s richest
Some billionaires in our database have even dabbled in politics themselves. A couple of noteworthy examples here are the first British Prime Minister, Rishi Sunak, who is wealthier than the British monarch; the long-term shadow ruler of Georgia, Bidzina Ivanishvili; the Hungarian billionaire and loyal buddy of Viktor Orbán, Mészáros Lőrinc; and the financier of the Swiss far-right Swiss People's Party (SVP), Christoph Blocher.
As far as it’s publicly known, Bidzina Ivanishvili first made his money by cheaply acquiring mining and steel infrastructure in the privatisation period after the collapse of the Soviet Union in the 1990s. He and his family have owned one of Georgia’s leading banks since the 2000s. In 2012, he became prime minister with the party he founded but resigned after just a year in office. Since then, Ivanishvili has continued to hold major influence in the Caucasian country and is criticised for steering the country’s foreign trajectory towards Russia, turning it into what many believe an autocratic state.
Mészáros Lőrinc, described as one of Orbán's most loyal oligarchs, was a fairly successful businessman until 2010 when Viktor Orbán's Fidesz party came into power. Then, he quickly became super-rich by procuring public projects due to his alignment with the Hungarian prime minister. He tried to become the mayor of his hometown, which was only possible after an intervention by Orbán himself. In 2016, Lőrinc acquired one of Hungary's largest publishers, Mediaworks, marking his collaboration with the government in further restricting independent press and media in the country.
Christoph Blocher, a Swiss billionaire who made his money as a majority shareholder of a large chemicals company in Switzerland, is famed for shifting Swiss politics to the right by financing the alpine country's biggest party, the far-right Swiss People’s Party (SVP). As a Swiss parliamentarian, he played a significant role in the successful referendum against Swiss European Economic Area membership in the 1990s. Later on, he became a member of the Swiss federal government as its justice councillor until he was ousted in 2007. Nonetheless, he held significant influence over the country until long after by financing referendum campaigns against minarets, burqas, and anything foreign. Without his wealth, the rise of the SVP would not have been possible.
Now, if you are one of the super-rich and feel the need to instigate political influence, these profiles below should serve as a guide. And for those unfortunate souls not within the continent’s richest, the investigation sheds light on what you are missing out on.
[Country]'s richest
We wanted to know how the super-rich influence national and international politics. So, we profiled over 130 of them.
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Over 70 journalists profiled 130+ billionaires in 40 European countries. For most countries, we chose the top three richest individuals or families per country. Additionally, we profiled one extra individual or family who are not necessarily among the wealthiest but are very influential or controversial instead. Our journalists almost exclusively used publicly available sources and data, such as the Forbes and Bloomberg billionaire rankings, or public registries. As most of the billionaires’ wealth is in stocks, the amount fluctuates. Since we compiled the data for this investigation between April-September 2023, our wealth numbers are only an estimate. For precise numbers, please visit live rankings by Forbes or Bloomberg. All texts were edited, fact-checked, and read by three editors, while they were given to the profiled individuals ahead of publication for comments. Please email us for a detailed list of sources.
Bernard Arnault
approx.
200,000,000,000€
The richest in France,
residing in Paris.
Who are they?
Bernard Arnault, born in 1949 to a wealthy industrial family, is a French business magnate and Europe’s richest man. He is the founder, chairman, and CEO of LVMH Moët Hennessy Louis Vuitton, the world\'s largest luxury goods company. After studying at the prestigious French engineering school École Polytechnique, he took over his father\'s construction company, Ferret-Savinel, at 27 and transformed it into a real estate business.
In 1984, Arnault laid the groundwork for his luxury goods empire by acquiring the deficit-stricken Boussac group, the owner of the glamorous Christian Dior brand. After taking control of the group, he sold nearly all of the company’s assets, keeping only Christian Dior and Le Bon Marché department store, and laid off 7,000 workers. Arnault\'s entry into the luxury market was facilitated by his position as president of Christian Dior. Through his holding companies, Financière Agache and Agache, he gained control of many luxury firms. Aided by the stock market crash in 1987, he acquired shares in the LVMH group at a very low price to become the largest shareholder.
Where does their money come from?
Since 1989, Bernard Arnault has been the CEO and controlling shareholder of LVMH, which owns luxury brands like Louis Vuitton, Givenchy, and Sephora. The group has acquired numerous luxury brands across fashion, beauty, jewellery, wine, and alcohol over the years. LVMH stands as the world\'s wealthiest luxury conglomerate today, significantly contributing to Arnault\'s wealth.
While often hailed as a "self-made man," Arnault\'s rise is a combination of shrewd business strategy and his grasp of the system. On the other hand, he became CEO at 27 thanks to his father, and he acquired the Boussac group, the owner of Christian Dior, thanks to enormous subsidies from the state, financial aid from oil companies and banks, and his small family fortune. The European Commission later classified these state subsidies as distorting competition between member states.
What do they do with the money?
He possesses two hôtel particuliers and three luxury hotels in Paris, the Saint-Rémy-des-Landes castle, and a villa in Saint-Tropez on the French Riviera. In 2000, he acquired Nyn Park, a 129-hectare piece of land north of London, where he built a luxury villa. He also owns a 54-hectare private island in the Bahamas. In 2022, he acquired Milan\'s iconic mansion, Casa degli Atellani, whose vineyard was owned by Leonardo Da Vinci. Bernard Arnault’s ownership extends to multiple vineyards all over the world. The billionaire also bought a 101-meter yacht valued at 150 million euros.
Bernard Arnault, through LVMH and its foundation, stands as one of France\'s most generous philanthropists in art, culture, and solidarity. His commitment lies in promoting French culture, particularly the historical heritage of elegance, beauty, and luxury, along with the grandiloquent image of Paris projected internationally. For instance, Dior is a key benefactor of the Versailles castle, while the LVMH foundation provides financial support for cultural initiatives, artists, and festivals. Following the Notre Dame fire, he contributed 200 million euros toward the cathedral\'s restoration, and he has made various donations during the Covid-19 pandemic.
Arnault benefits from France\'s generous tax deduction system for donations. LVMH regularly uses this system, sometimes drawing criticism and being accused of using philanthropy to polish its image. While accurate data on his philanthropic contributions in relation to his overall wealth is lacking, it is likely a tiny fraction.
During the Paradise Papers in 2017, Le Monde revealed that Arnault placed holdings in six tax havens, although he denies any wrongdoing.
How are they tied to politics?
Bernard Arnault does not officially endorse any political party. He maintains close ties with political figures, like his informal support for Emmanuel Macron in both presidential elections. He praised some of Macron\'s reforms, endorsing him via media outlets like Les Echos, which he owns. He also served as Nicolas Sarkozy\'s best man, the former right-wing French president, during his wedding.
His control of the media landscape bolsters Arnault\'s quiet yet potent influence. His control over press freedom is implicit but present. For instance, the French newspaper Liberation had advertisements retracted after criticising Arnault, leading to financial issues for the media company. Following Le Monde\'s revelation of his use of tax havens, he reportedly withdrew 600,000 euros worth of advertising from the newspaper.
How are they perceived in their country?
Bernard Arnault is often portrayed as a job creator and a cultural ambassador for France. He maintains a low profile, occasionally communicating through media interviews and shareholder assemblies. However, some cases have tarnished his image, prompting him to use his media influence to restore his reputation despite facing criticism for it.
He employs a private security team to protect his image, which was exposed in the documentary "Merci Patron" released in 2016. Journalist François Ruffin, now a left-wing deputy, used hidden cameras to shed light on his practices. This film also shed light on Arnault\'s business strategies\' collateral impact on French society, in particular, the practice of outsourcing French jobs to foreign labour. The film’s success is often cited as a factor in the rise of the Nuit debout movement, an Indignados/Occupy-style movement protesting labour reforms in the Spring of 2016 in France.
Arnault draws substantial criticism for his attempts to escape tax regulations. In 2012, he sparked heated debates by attempting to acquire Belgian citizenship, widely believed to be for tax reasons. More recently, climate activists tracked his private jet to unveil his environmental impact to the general public. It was then estimated that his carbon footprint in May 2022 equalled the average French person over a period of 17 years.
Researched by Juliette Ovigneur
Julius Fintelmann
Richest person
Wealth: 400'000'000€
Julius Fintelmann
Richest person
Wealth: 400'000'000€
Julius Fintelmann
Richest person
Wealth: 400'000'000€
Julius Fintelmann
Richest person
Wealth: 400'000'000€
Where do we go from here
Two-thirds of Europeans want governments to do something about wealth inequality and see taxing the super-rich as an important task of their administrations. Few topics enjoy such high approval rates: in Austria, for example, 80% of the population wants higher wealth taxes for the rich.
Because the thing with the really wealthy is they probably pay less tax than you, proportionally. Legendary American investor Warren Buffett once said in an interview that he was legally obliged to pay fewer taxes than his receptionist despite being one of the world’s richest individuals. He was not wrong: most billionaires do not receive a traditional, taxable income. Instead, they keep most of their money in stocks and other financial assets, which are only taxed when they are sold at a profit. As billionaires usually only sell very few shares – enough to cover their expenses – they are taxed on these so-called capital gains rather than on a normal salary or income earned as employees.
You may ask, don’t billionaires already do a lot of philanthropy, using their money for the public good? Only very few billionaires actually give significant amounts of their wealth to philanthropic activities. In the US, 264 out of the top 400 billionaires have given away less than 5% of their wealth, according to numbers by the Forbes Philanthropy Score. While a similar ranking is missing in Europe, our investigation essentially confirms that European numbers coincide with the American ones.
However, there are a few billionaires who finance valuable work for the enhancement of democracy and human rights, such as George Soros' Open Society Foundations. However, many civil society organisations consequently depend on funding from those philanthropists, which can cause existential problems when funding gets withdrawn, as shown by Open Society Foundations' recent announcement to completely stop funding in Europe. In some countries, civil society hinges on the commitment of a few individuals or institutions, which act completely outside democratic control or decision-making.
So, philanthropy is not something to be counted on. There are many ways to lift people out of poverty and make the broader population wealthier. However, to actually reduce the extreme levels of wealth concentration at the very top, there's really only one way: taxes, taxes, taxes. What, then, is needed to tax the wealthy more?
Lawmakers need the know-how
The political influence of the wealthy is one of the reasons why the richest don’t pay more taxes. However, there is more to it: there is a lack of policy competence when it comes to financial issues, especially on the left. A recent study interviewed progressive German politicians and found that when it comes to taxation issues, both lobbying and a lack of knowledge hinder the introduction of a wealth tax. Political youngsters tend to join left-wing parties because they are primarily interested in work and social affairs, and less in financial issues – while there are waiting lists among conservative parliamentarians to join finance committees. The huge, and sometimes artificially increased, complexity is used to cement the status quo.
To effectively reduce wealth inequality, tax policy needs to become a matter close to the heart of progressive parties. Otherwise politicians seem to be left clueless and overwhelmed when confronted with resourceful anti-tax actors.
Capital gains tax
Taxing the super-rich is a tricky thing. The way the majority of their wealth is stored – in stocks – allows for quick transfers, even across country borders, making it easy to manoeuvre around newly imposed taxes. Furthermore, one does not even know the value of certain assets, such as real estate. If, say a castle, isn't being sold, one can only estimate how much said castle is worth as it's not being valued. And these estimates vary heavily.
However, in principle, economists have found two main ways to reduce the sums billionaires own: capital gains tax and wealth tax. As laid out above, very wealthy people are usually taxed proportionally less than people with normal income, as they rely on capital gains from selling shares. Some of the countries with the most millionaires and billionaires per capita, such as Luxembourg, Switzerland, and Belgium, do not levy any capital gains tax. In European countries which do levy tax on capital gains arising from the sale of listed shares, said tax averages at 19.4%. For comparison: personal income tax in Europe averaged at just over 40% from 1996 until 2021, according to the European Commission.
Wealth tax
However, the income of billionaires is only a fragment of what they own, as most money is kept in assets, such as stocks and bonds, real estate, luxury items, and cash. All of this wealth is systemically undertaxed. Out of the 12 European countries which had a wealth tax in 1990, only Norway, Spain, and Switzerland still have this tax today.
A wealth tax can also come with liquidity issues. Wealth is often is stored in stocks, whose value is constantly changing. Would people now be required to sell a share of their stocks in order to pay their taxes, this may devalue said stocks, leading to wealth loss for the individual and market disruptions in general. There are also timing issues: taxpayers might have to sell assets in a down market to meet tax obligations, leading to further wealth erosion.
Another reason why many countries saw the wealth tax abolished was because its progression hit very early, already affecting those with just a couple of millions on their bank accounts, instead of billionaires. Subsequently, many wealthy people left for countries without such a tax, reducing the overall tax income of their departure countries – for example, this happened after Norway slightly increased its wealth tax recently. There, the social-democratic government increased the wealth tax from 0,85% to 1,1%, causing major capital flight by many of the country’s billionaires. They’re taking so much money with them, that the wealth tax is projected to result in more than 500 million euros less revenue than it currently generates.
European solution
There are workarounds to this issue. To prevent billionaires from moving to other European countries, the tax needs to be the same across multiple countries, similarly to the new global minimum corporate tax rate of 15% on multinationals, introduced by the Organisation for Economic Cooperation and Development (OECD). However, places outside communities such as the OECD or the EU remain, making it very difficult to completely prevent the possibility of capital flight.
There is movement in the debate on the European level. This June, a group of economists, activists, politicians, and multimillionaires started a European citizens’ initiative, demanding that the European Commission adopt a permanent and progressive annual wealth tax. To make it work this time, a team of economists around star economist Thomas Piketty propose a high threshold which ensures that only a small group of the super-rich would be affected. Furthermore, as one does not choose parents, inherited wealth should be taxed more than income or “self-made” wealth. While European citizens’ initiatives are rarely successful and the EU’s legislative competence on taxes is limited, this could serve as an example which left-wing groups could rally behind in the runup to the European elections of 2024.
More transparency
We’ve put a lot of work into this investigation, trying to unveil how the super-rich influence national and international politics. While we found a lot, we also need to be honest: there is still much to be uncovered. We as societies have little insight into the dealings of most super-rich and how they play a role in politics. We need to understand the extent of wealth concentration – especially the impact it has on democratic processes and decision-making – to discuss what could and should be done about it.
But this needs to be a collective societal effort, led by stricter transparency requirements.In Norway and in Finland, tax returns of all citizens are published every year, without exceptions, for anyone to inspect. Media outlets can search through a website to compile lists of the country’s highest earners. Maybe something to take inspiration from?
28 September 2023: The segments about wealth tax and capital gains tax have received minor updates for clarity and accuracy.
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